I have no problem with physicians asking to be adequately reimbursed for services they provide. Just as long as they are high quality and add value. For example, teaching chronic disease patients how to care for themselves at home takes time and is critical to effective patient self care. In this role physicians are called upon to be a provider of necessary information as well as a coach to encourage and support patients.
But as the evidence below suggests, many physicians don’t communicate effectively enough with patients, chronic or otherwise, to seem to merit additional reimbursement.
According to the evidence:
- Physicians typically spend <1 minute of a 20-minute visit discussing treatment and planning with patients.
- Up to 5o% of patients leave office visits not understanding what their physician told them to do.
- Physicians do not ask patients if they have any questions in more than 5o% of outpatient visits.
- Physicians prescribing new medications did not tell patients the number of tablets to take 45% and 42% of the time respectively.
- Physicians tended to underestimate their patient’s desire for information in 65% of encounters — and overestimated the patient’s desire for information in only 6% of encounters.
If we are ever going to see significant improvement in patient medication adherence rates, greater levels of control of patient A1C levels and blood pressures, we are going to have to find new ways to pay physicians. But in so doing, physicians will have to be held as accountable for the quality of their patient communications as they are for the quality of their clinical care.
Before primary care physicians can expect to be reimbursed for the time they spend communicating with patients, three things must occur:
- Quality standards must be established that define effective physician-patient communications.
- Physicians and patients must be provided with training and tools to more effectively communicate with one another.
- We will need to move beyond basic patient satisfaction surveys and develop more sophisticated approaches to measuring the quality of the physician-patient interaction.
Sources:
Kaplan, S. et al. Assessing the Effects of Physician-Patient Interactions on the Outcomes of Chronic Disease. Medical Care, Vol. 27, No. 3. 1989.
Heisler, M. Actively Engaging Patients in Treatment Decision Making and Monitoring as a Strategy to Improve Hypertension Outcomes in Diabetes Mellitus. Circulation. 2008.




