Please feel free to contact me using one of the following:

Telephone: 408-448-1537 – Pacific Standard Time


5 responses to “Contact

  1. Based on nearly 20 years of health care experience from health plan marketing to health system marketing to pharma marketing to injury law marketing to tech transfer to publisher of Formulary and Managed Healthcare Executive journals …

    … I hope we find a common language for patients and physicians to speak: Something between clinical and colloquial: Patient-spoken healthcare? Remember, as a teen, your parents reading popular book “Between Parent and Teenager” for “the generation gap”?

    Face it. Most of the patient population don’t know about or think about health care system details anywhere as much as we do. We live health care like political junkies live politics. .

    Here are just 2 telling examples of the language barrier … even when patients DO communicate with physicians:

    (1) It’s been a wild 20-year ride from the patients’ perspective. We have gone from: hospital to medical center to health system to university hospital … doctor’s office to physician practice to group practice to provider to (heart/orthopedic, etc.) care center … medical insurance to health plan to health plan ancillary carve-outs PBM, DM, EAP, etc.

    (2) In several nationwide focus groups for a Women’s Health “don’t ask, don’t tell” urology problem, we found that (a) patients had no way to describe it except “When I laugh, I tinkle” or “When I cough, I pee-pee”; (b) patients glazed over to describing their problem as a disease state called stress urinary incontinence and the new product as a minimally-invasive procedure; (c) patients just want to feel normal again and not wear Depends at age 35; and (d) we were all told as young kids to “hold it in and don’t talk about it”.
    When we rephrased the presentation as a “common women’s condition” called “sudden urine loss” that it’s rather common among women and we have a “one-time outpatient treatment that works most of the time and you’ll know before you leave so you will feel normal again right away.
    Using this language in test markets reaped a 25+% direct response rate!!!

    Steve Reichenstein

  2. Quick question not completely related to the topics you discuss… actually more personal… are you a master swim coach? I am going to be finishing my last sprint tri this weekend and I will be searching for information on how to continue to challenge my swimming during the winter season. There are no master swim programs in my area. 😦 So, if you are a master swim coach, do you happen to have any recommendations on how I can keep on working and improve?

  3. Hi! I know this is kinda off topic however I’d figured I’d ask. Would you be interested in trading links or maybe guest writing a blog article or vice-versa? My site goes over a lot of the same topics as yours and I believe we could greatly benefit from each other. If you are interested feel free to shoot me an e-mail. I look forward to hearing from you! Wonderful blog by the way!

  4. I intended to draft you the little remark in order to give many thanks as before for your pretty solutions you have provided on this site. It was simply strangely generous with you to grant without restraint what a few individuals would have made available as an ebook to earn some bucks for their own end, particularly considering the fact that you might have tried it in case you decided. These suggestions additionally served to become a fantastic way to fully grasp that many people have the same eagerness just like my own to find out lots more on the subject of this problem. I know there are thousands of more pleasurable sessions in the future for those who examine your website.

  5. Being a complete newbie, all I can say is thanks for sharing this.

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